Demonstrations and Events

At ITIC, we believe the best way to educate is through experience. With that in mind, customers may use our testing grounds as a sensory-rich classroom for live demonstrations, product launches and more.

ITIC is capable of accommodating a wide range of automotive demonstrations, including:

• New product launches
• Customer driving experiences
• Safety and technology demonstrations
• On-location filming

… and much more!

Located just minutes from beautiful downtown Greenville, SC, ITIC offers you and your guests access to a multitude of overnight accommodations, dining, shopping, cultural attractions and entertainment. Situated in the heart of Upstate South Carolina’s automotive cluster, ITIC is just 10 minutes from the Clemson University International Center for Automotive Research (CUICAR); 15 minutes from Michelin North America; 20 minutes from Greenville-Spartanburg International Airport; and 25 minutes from BMW North America Manufacturing..

Contact ITIC today to inquire about your automotive demonstration needs.